ExhibitDay.com Launches New Tools for Tracking Event Objectives and ROO Measurement

ExhibitDay.com Launches New Tools for Tracking Event Objectives and ROO Measurement

Key Takeaways (TLDR)

• ExhibitDay's new tools for tracking Event Objectives can give event teams a competitive advantage by identifying which events are worth attending again.

• The platform enables event managers to monitor Event Objectives, which are specific goals assigned a level of importance and rated on a scale from 0 to 10.

• ExhibitDay's tools for tracking Event Objectives make the world a better place by helping event teams measure and improve their impact at trade shows.

• Field marketing teams can use ExhibitDay's new tools to compare ROO Scores across all events and identify the ones worth attending again.

Why it Matters

This news matters to event managers and trade show teams as it provides a valuable tool for tracking and measuring the success of their objectives at trade shows. It allows for better decision-making in choosing which events to attend in the future, ultimately impacting the success of their marketing efforts.

Summary

ExhibitDay.com has released new tools for tracking Event Objectives and measuring Return on Objective (ROO) for trade shows. The platform enables event managers to monitor Event Objectives, which are specific goals to be achieved by participating in events. Once the event is over, the success of each objective is rated on a scale from 0 to 10, and a Return on Objective Score is calculated for each event. Field marketing teams can compare ROO Scores across all events and identify the ones worth attending again.

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