Squeeze Appoints Melinda Davenport as Strategic Advisor for Brand Growth and Innovation Strategies
Squeeze Appoints Melinda Davenport as Strategic Advisor for Brand Growth and Innovation Strategies
Key Takeaways (TLDR)
Squeeze appoints Melinda Davenport, bringing extensive experience from top Fortune 500 companies, to strategically advise on brand growth and innovation.
Melinda Davenport will provide strategic counsel, investor strategy, innovation efforts, and corporate mentorship to Squeeze's executive team.
Davenport's addition to Squeeze underscores the brand's commitment to innovation and excellence, aiming to disrupt the massage industry and provide exceptional service.
Squeeze, founded by the creators of Drybar, offers a seamless, tech-forward booking experience and aims to double its national footprint by 2024.
Why it Matters
This news matters as it showcases Squeeze's commitment to innovation and disruption in the massage industry. The appointment of Davenport reflects the brand's dedication to sustaining its momentum and expanding its national presence, ultimately impacting consumers seeking high-quality and accessible massage experiences.
Summary
Squeeze, the leading massage destination, has appointed Melinda Davenport as a strategic advisor to further drive its growth and innovation strategies. Davenport will provide corporate mentorship and industry relations to sustain the brand's momentum in disrupting the massage industry. With plans to double its national footprint by 2024, Squeeze aims to develop 500 locations in the next 5-7 years.
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