Claravine Launches Connected Application on Snowflake AI Data Cloud
Claravine Launches Connected Application on Snowflake AI Data Cloud
Claravine Launches Connected Application on Snowflake AI Data Cloud
Key Takeaways (TLDR)
Organizations and marketers can manage and mobilize their data faster and more efficiently, gaining intelligence and proving the business value of marketing campaigns.
Claravine's connected application powered by Snowflake dramatically reduces manual data preparation tasks, breaks down data silos, and accelerates data availability and quality.
Claravine and Snowflake can assist their joint customers by delivering a solid infrastructure for marketing data, helping marketers make more confident, data-driven decisions.
Claravine's solution allows Snowflake customers to access dimension table management and enables seamless integration of creative metadata from a Digital Asset Management system into media campaigns.
Why it Matters
This news matters because it introduces a game-changing connected application that streamlines marketing data management, reduces errors in data preparation, and provides a reliable source of marketing metadata. The partnership between Claravine and Snowflake aims to deliver a solid infrastructure for marketing data, helping marketers gain a comprehensive understanding of their performance metrics in the dynamic and highly competitive marketing environment. By standardizing taxonomies, naming conventions, and metadata across all digital experiences at the source of data creation, Claravine empowers a proactive approach to marketing metadata naming conventions and taxonomy for fast, accurate, and rich business insights.
Summary
Claravine, The Data Standards Company, has launched a connected application Powered by Snowflake, connecting The Data Standards Cloud to the Snowflake AI Data Cloud. This new connected application allows organizations and marketers to manage and mobilize their data faster and more efficiently, gaining intelligence and proving the business value of marketing campaigns. It also streamlines marketing data management, reduces errors in data preparation, and provides a reliable source of marketing metadata.
The partnership between Claravine and Snowflake aims to deliver a solid infrastructure for marketing data, helping marketers gain a comprehensive understanding of their performance metrics in the dynamic and highly competitive marketing environment. By standardizing taxonomies, naming conventions, and metadata across all digital experiences at the source of data creation, Claravine empowers a proactive approach to marketing metadata naming conventions and taxonomy for fast, accurate, and rich business insights.
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